Advance Completes Acquisition of the IRONMAN Group

Monday 20 July 2020

Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer sectors, partnered with Advance as a co-investor in the transaction.

The IRONMAN Group is the world’s largest mass participation sports platform. Its global portfolio of events includes the flagship IRONMAN® and IRONMAN® 70.3® triathlons, the Rock 'n' Roll Marathon Series®, the Epic Series® of mountain biking races and the Standard Chartered Singapore Marathon.

During the global coronavirus pandemic, The IRONMAN Group has remained committed to providing athletes with lifechanging experiences. In April 2020, the company launched the IRONMAN® Virtual Racing™ and Rock ‘n’ Roll Virtual Running™ series. These platforms have given over 155,000 athletes from 172 nations worldwide the ability to train with purpose, compete in events and celebrate achievements with a global community.

In May 2020, the company unveiled Safe Return to Racing Guidelines designed to keep athletes, volunteers, staff and communities safe. The Guidelines are organized around five broad principles: enhanced hygiene, screening and education, density reduction, touchpoint minimization and athlete self-reliance, and The IRONMAN Group remains committed to the resumption of in-person racing as soon as it can do so safely.

About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with  hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.

About Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.

About Orkila
Orkila Capital LLC (“Orkila”) was formed in 2013, by Jesse Du Bey and Taylor Storms, to pursue proprietary and compelling growth equity investment opportunities in the consumer, media and entertainment sectors. Orkila invests in leading companies at the forefront of evolving market opportunities, including Mikkeller, Recognition Media (The Webby Awards), Antares Audio Technologies (Auto-Tune), Omnipollo and Bellator MMA. Additionally, the Principals of Orkila co-founded Crash Line Productions (Boston Calling Music Festival, Eaux Claires Music & Arts Festival and others) as well as sourced and helped execute the 2008 purchase of World Triathlon Corporation (The IRONMAN Group) on behalf of their prior firm. With over 30 years of experience, the Principals of Orkila seek to leverage their deep industry knowledge and relationships to focus on growth platforms with differentiated brands, IP or content. Orkila manages approximately $500 million of capital across three private equity funds and several Special Purpose Vehicles. For more information visit www.orkilacapital.com.

IRONMAN Triathlon


Coming Triathlon Events View all

eagleXman

Assergi, Italy

TriBourne 226

Eastbourne, United Kingdom

Kaike triathlon

Yonago, Tottori, Japan

Outlaw Triathlon

Nottingham, United Kingdom

Wild Siberia Xtreme

Lake Cheybek-Kohl, Siberia, Russian Federation

Starvation Extreme

Starvation Reservoir, Utah, United States

Norseman Xtreme

Geilo, Norway

Ostseeman

Glucksburg, Germany

Slovakman 226

Pieštany, Slovakia

Greatman Kornik

Kornik, Poland

Ironman Lake Placid

Lake Placid, United States

Ironman Leeds

Leeds, United Kingdom

Ironman Canada Ottawa

Ottowa, Canada

Ironman Kalmar Sweden

Kalmar, Sweden

Ironman Copenhagen

Copenhagen, Denmark

Ironman Tallinn

Tallinn, Estonia

Ironman Switzerland

Thun, Switzerland

Ironman Wisconsin

Madison, Wisconsin, United States

IRONMAN WORLD CHAMPS MEN

Nice, France

Ironman Japan South Hokkaido

Hokkaido, Japan

TRI Boulder

Boulder, CO, United States

Castle to Coast

Windsor to Brighton, United Kingdom

Sourdough Triathlon

Chatanika, Alaska, United States

Timisoara Triathlon

Timisoara, Romania

The Gauntlet Belvoir Castle Triathlon

Belvoir Castle, United Kingdom

Trumer Triathlon

Obertrum am See, Austria

Honeymoon Half Gravel Tri

Honeymoon Bay BC, Canada

TriBourne 113

Eastbourne, United Kingdom

Garmin Tri Tour Goldap

Goldap, Poland

Route 66 Half

Springfield, IL, United States

70.3 Ecuador

Manta, Ecuador

70.3 Oregon

Salem OR, United States

70.3 Ohio

Sandusky, United States

70.3 Boise

Boise Idaho, United States

70.3 Maine

Augusta, United States

70.3 Calgary

Calgary, Alberta, Canada

70.3 Krakow

Kraków, Poland

70.3 Rio de Janeiro

Rio de Janeiro, Brazil

70.3 Lapu Lapu

Cebu, Philippines

70.3 Hradec Kralove

Hradec Kralove, Czech Republic

Triathlon News & Media Blogs View all

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Sunday 13 Jul 2025 [Triathlon News]

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Friday 11 Jul 2025 [Triathlon News]

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IRONMAN Vitoria Gasteiz WPRO Start List

IRONMAN Vitoria Gasteiz WPRO Start List

Friday 11 Jul 2025 [Triathlon News]

IRONMAN Vitoria-Gasteiz invites you to the spectacular cultural capital of northern Spain's Basque Country! With over a decade of triathlon heritage, Vitoria-Gasteiz is a well-known triathlon playground offering astonishing natural landscapes, rich culture, unforgettable Basque gastronomy, and the most passionate and vibrant fans that will encourage you until the finish line. more

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