Advance Completes Acquisition of the IRONMAN Group

Monday 20 July 2020

Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer sectors, partnered with Advance as a co-investor in the transaction.

The IRONMAN Group is the world’s largest mass participation sports platform. Its global portfolio of events includes the flagship IRONMAN® and IRONMAN® 70.3® triathlons, the Rock 'n' Roll Marathon Series®, the Epic Series® of mountain biking races and the Standard Chartered Singapore Marathon.

During the global coronavirus pandemic, The IRONMAN Group has remained committed to providing athletes with lifechanging experiences. In April 2020, the company launched the IRONMAN® Virtual Racing™ and Rock ‘n’ Roll Virtual Running™ series. These platforms have given over 155,000 athletes from 172 nations worldwide the ability to train with purpose, compete in events and celebrate achievements with a global community.

In May 2020, the company unveiled Safe Return to Racing Guidelines designed to keep athletes, volunteers, staff and communities safe. The Guidelines are organized around five broad principles: enhanced hygiene, screening and education, density reduction, touchpoint minimization and athlete self-reliance, and The IRONMAN Group remains committed to the resumption of in-person racing as soon as it can do so safely.

About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with  hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.

About Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.

About Orkila
Orkila Capital LLC (“Orkila”) was formed in 2013, by Jesse Du Bey and Taylor Storms, to pursue proprietary and compelling growth equity investment opportunities in the consumer, media and entertainment sectors. Orkila invests in leading companies at the forefront of evolving market opportunities, including Mikkeller, Recognition Media (The Webby Awards), Antares Audio Technologies (Auto-Tune), Omnipollo and Bellator MMA. Additionally, the Principals of Orkila co-founded Crash Line Productions (Boston Calling Music Festival, Eaux Claires Music & Arts Festival and others) as well as sourced and helped execute the 2008 purchase of World Triathlon Corporation (The IRONMAN Group) on behalf of their prior firm. With over 30 years of experience, the Principals of Orkila seek to leverage their deep industry knowledge and relationships to focus on growth platforms with differentiated brands, IP or content. Orkila manages approximately $500 million of capital across three private equity funds and several Special Purpose Vehicles. For more information visit www.orkilacapital.com.

IRONMAN Triathlon


Coming Triathlon Events View all

    Visit website Google Map Become a fan on Facebook Follow us on Twitter Watch us on YouTube

27

Sep

2020

Challenge Madrid

Madrid, Spain

Website Google Map

03

Oct

2020

Spirit of 78

Porto, Portugal

Website Google Map YouTube

04

Oct

2020

Northwest Triman

As Pontes de García Rodríguez, Spain

Website Google Map YouTube

10

Oct

2020

IronStar 226

Sochi, Russian Federation

Website Google Map YouTube

10

Oct

2020

FrenchMan

Hourtin, France

Website Google Map YouTube

11

Oct

2020

Winterman Xtreme

Decin, Czech Republic

Website Google Map YouTube

17

Oct

2020

ICAN Gandia

Gandia, Spain

Website Google Map YouTube

24

Oct

2020

The Great Floridian

Clermont, Florida, United States

Website Google Map YouTube

31

Oct

2020

HITS Palm Springs

Palm Springs, CA, United States

Website Google Map YouTube

07

Nov

2020

HITS Napa Valley

Napa Valley, CA, United States

Website Google Map YouTube
    Visit website Google Map Become a fan on Facebook Follow us on Twitter Watch us on YouTube

27

Sep

2020

Ironman Cairns

Cairns, Australia

Website Google Map YouTube

07

Nov

2020

Ironman Portugal Cascais

Cascais, Portugal

Website Google Map YouTube

07

Nov

2020

Ironman Florida

Panama City Beach, Florida, United States

Website Google Map

22

Nov

2020

Ironman Arizona

Tempe, Arizona, United States

Website Google Map

22

Nov

2020

Ironman Cozumel

Cozumel, Mexico

Website Google Map YouTube

06

Mar

2021

Ironman New Zealand

Taupo, New Zealand

Website Google Map YouTube

14

Mar

2021

Ironman African Championship

Port Elizabeth, South Africa

Website Google Map YouTube

21

Mar

2021

Ironman Taiwan

Penghu, Taiwan, China

Website Google Map YouTube

24

Apr

2021

Ironman Texas

The Woodlands, Texas, United States

Website Google Map

02

May

2021

Ironman Australia

Port Macquarie, Australia

Website Google Map YouTube
    Visit website Google Map Become a fan on Facebook Follow us on Twitter Watch us on YouTube

26

Sep

2020

Bilboa Triathlon

Bilboa, Spain

Website Google Map YouTube

26

Sep

2020

Malibu Long Course

Malibu, California, United States

Website Google Map YouTube

27

Sep

2020

Challenge Gunsan Saemangeum

Gunsan, Korea, Republic of

Website Google Map

27

Sep

2020

Outlaw X

Thoresby Park, United Kingdom

Website Google Map YouTube

27

Sep

2020

Challenge Salou Costa Daurada

Salou, Spain

Website Google Map YouTube

27

Sep

2020

MightyMan Half

Montauk, NY, United States

Website Google Map

03

Oct

2020

Las Vegas Tri

Las Vegas, United States

Website Google Map

03

Oct

2020

Natureman

Les Salles-sur-Verdon, France

Website Google Map YouTube

04

Oct

2020

Ultra Tri Series

Theewaterskloof Dam, South Africa

Website Google Map

04

Oct

2020

Challenge Budva Montenegro

Budva, Montenegro

Website Google Map YouTube
    Visit website Google Map Become a fan on Facebook Follow us on Twitter Watch us on YouTube

27

Sep

2020

70.3 Cozumel

Cozumel, Mexico

Website Google Map YouTube

27

Sep

2020

70.3 Cairns

Cairns, Australia

Website Google Map YouTube

17

Oct

2020

70.3 Busselton

Busselton, Australia

Website Google Map

18

Oct

2020

70.3 Shanghai

Chongming, Shanghai, China

Website Google Map

18

Oct

2020

70.3 Arizona

Tempe, AZ, United States

Website Google Map

18

Oct

2020

70.3 Japan

Tokoname, Japan

Website Google Map

01

Nov

2020

70.3 Buenos Aires

Buenos Aires, Argentina

Website Google Map YouTube

01

Nov

2020

70.3 Turkey

Belek, Turkey

Website Google Map

07

Nov

2020

70.3 Gulf Coast

Panama City Beach, Florida, United States

Website Google Map

08

Nov

2020

70.3 Xiamen

Xiamen, Fujian, China

Website Google Map

Triathlon News & Media Blogs View all

Sarah Crowley, Tim Reed Headline IRONMAN Cairns

Sarah Crowley, Tim Reed Headline IRONMAN Cairns

Friday 25 Sep 2020 [Triathlon News]

This race has become a ‘must-do’ on the IRONMAN circuit, and there is every reason to believe the hype. The swim course sets off from Palm Cove, Cairns’ most prominent and famous beach, into the crystal blue coral sea.With arguably the most spectacular bike course in the world, competitors race up the Captain Cook Highway hugging the coastline from Cairns to Port Douglas more

Mau Mendez, Holly Lawrence Highlight 70.3 Cozumel MEX

Mau Mendez, Holly Lawrence Highlight 70.3 Cozumel MEX

Friday 25 Sep 2020 [Triathlon News]

Cozumel is not only a beach-goer's paradise, it’s also a seasoned IRONMAN host. Off the coast of the Yucatan Peninsula, the area has over 14 miles of reefs for exploring, plus archaeological ruins, a national park, and endless expanses of turquoise water and white sandy beaches. more

IRONMAN Celebrates Return to Racing with Five European Events

IRONMAN Celebrates Return to Racing with Five European Events

Tuesday 22 Sep 2020 [Triathlon News]

It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and 6, after an almost 200 days of COVID-19-induced hiatus, The IRONMAN Group celebrated a remarkable return to triathlon racing with a weekend consisting of five events throughout Europe. more

Ben Kanute, Jocelyn McCauley headline Bear Lake Brawl K113

Ben Kanute, Jocelyn McCauley headline Bear Lake Brawl K113

Friday 18 Sep 2020 [Triathlon News]

The Professional Triathletes Organisation will provide a $20,000 professional prize purse for the Bear Lake Brawl Triathlon on September 19, 2020 at Bear Lake in St. Charles, Idaho. The Bear Lake Brawl Triathlon is held at Bear Lake Hot Springs on the Idaho side of Bear Lake. Bear Lake is often called the Caribbean of the Rockies due to its incredibly blue water set in high in the mountains. Athletes get to enjoy the stunning natural scenery while racing in the rarefied high-altitude course. more

70.3 Ireland, Cork joins IRONMAN for Triathlon festival Weekend

70.3 Ireland, Cork joins IRONMAN for Triathlon festival Weekend

Tuesday 15 Sep 2020 [Triathlon News]

Today, the IRONMAN Group and Cork County Council announced the addition of IRONMAN® 70.3® Ireland, Cork, on August 14, 2021. The race joins the existing IRONMAN Ireland, Cork on August 15, 2021. Together they will form Ireland’s biggest triathlon weekend, which also includes an IRONKIDS® event on Friday, August 13. It marks the first time in Irish triathlon history that three events by the IRONMAN Group will be hosted on the same weekend. more

Twitter


Facebook


YouTube


Sign up for FREE NEWSLETTER:

We will never share your email address or spam you.