Challenge Media | Pics Getty Images
Challenge Family and 32Gi have today announced a key partnership that will see 32Gi as the Official Nutrition Partner of five major European Challenge Family races from 2015 to 2017.
The partnership includes the world’s largest long course triathlon event, Challenge Roth, which has been awarded the title of the “Race of the Year” for four consecutive years. More than 5,500 athletes at Challenge Roth will be fueled on-course by 32Gi’s premium nutrition products including Endure Drink, Chews, FoodBars and Gels.
“Fuelling endurance athletes is our core focus,” says Mark Wolff, 32Gi Director.
“We have formed great relationships and trust within the multisport communities keeping our products clean with no unnecessary additives. Partnering with Challenge Family further entrenches our commitment to athletes, endurance sports and events as we spread our wings across the European continent. We are proud to be working with such a credible organisation such...